about

Intentionally small (since 2018)

Studio Overview

Groundcrew is a Brisbane based design studio—fit for any industry—helping brands put their best foot forward. Our crew loves a challange. Whether your brand’s trying to make some noise or needs a tighten up - we’ve got you covered.

We work with organisations who want more. More confidence. More innovation. More impact. And since 2018, we’ve been helping brands do jus that. Connecting them with their audience while leaving a lasting impression.

Guiding Principles

Our crew is your crew

By engaging us, you’re engaging teammates, insiders (not outsiders) and collaborators. Our crew becomes your crew - ready to integrate ourselves into your team and culture. We get to know our your goals first, before designing a strategy and solution to achieve them.

Leave a marque

They say “you never get a second chance to make a first impression”. We make sure when your brand and audience meet and get on like a house on fire.

You have a unique story

We believe there’s a unique and compelling story behind every organisation, service or product and we help your audience see it and believe it.

Do good

Some random guy in Nazareth once said ‘Do unto others as you would have them do unto you.’ We agree. That’s why we’ll always be upfront and honest with you, pushing the envelope when we can and bringing our A-game to every project.

Design Principles

Less is more

The best ideas are the most memorable. The best design involves as little design as possible.

Branding, not blanding

If you think good design is expensive, you should look at the cost of bad design. Good design requires investment, takes time and should uniquely position your organisation within it’s marketplace.

Form follows function

It’s pretty simple, really. Aesthetic considerations in design should be secondary to functional considerations. The best work balances both.

Beauty in everything

Often overlooked, but impossible to ignore, beauty has the power to inspire, intrigue and delight. We’re big on looks and believe that brands should look good.